Agile Coach vs Scrum Master: Who Powers Your Agile Transformation?

Published on
July 13, 2023

Navigating the landscape of Agile transformation can feel like deciphering a new language. If your organization is going through an "agile transformation" then here's what you need to know about the folks involved. And if you're thinking "Hasn't agile transformation peaked by now?" Not even close. There are over 3.1 million scrum masters listed on LinkedIn and over 91,000 job listings for Scrum Masters in the US alone.

High level, your Agile Coach operates on a broad level, working with teams and even entire organizations to encourage adoption of Agile principles. The Scrum Master, on the other hand, has a more focused approach, guiding the team to effectively use Scrum practices for better productivity and collaboration.

This blog post aims to unmask these two roles, diving deep into their responsibilities, how they differ from other roles within an Agile team, what to expect when you work with them, their impact, and how they drive an Agile transformation. I'll cut through the buzzwords to give you a clear understanding.

What is an Agile Coach?

Think of an Agile Coach as the compass guiding your software development team through the exciting, yet sometimes challenging, terrain of Agile transformation. An Agile Coach is like a mentor, bringing with them vast experience and understanding of the Agile framework. They are crucial to implementing Agile because they encourage the team to internalize Agile values, paving the way for seamless project execution.

Role and responsibilities of an Agile Coach

In essence, an Agile Coach guides teams and organizations to understand, adopt, and optimize Agile methodologies. But let's break that down. Here's what an Agile Coach does on a day-to-day basis:

  • Introduces and promotes understanding of Agile principles and practices across the team
  • Facilitates effective Agile meetings (stand-ups, retrospectives, planning)
  • Provides training and mentoring to team members on Agile processes
  • Helps remove obstacles that are preventing the team from progressing
  • Encourages a culture of continuous improvement within the team
  • Provides support to the team in managing conflicts and challenges
  • Collaborates with other team roles to ensure alignment with Agile values
  • Monitors Agile metrics and drives process improvements
  • Advocates for the team's needs and interests within the broader organization

How does the Agile Coach work with other roles?

The Agile Coach doesn't operate in a vacuum. Instead, they work closely with all team members, from developers to product owners, to foster a healthy Agile environment. The Agile Coach guides the team, helps identify and overcome hurdles, and provides feedback and mentoring where needed.

Moreover, they work hand in hand with the Scrum Master, supporting them in their role of implementing Scrum practices. While the Scrum Master dives into the nitty-gritty of the project, the Agile Coach provides a wider view, helping to align the team's efforts with organizational goals.

What is a Scrum Master?

The Scrum Master, quite like the master of a ship, ensures that your Agile transformation sails smoothly, even in choppy waters. As an expert in Scrum, a popular Agile framework, the Scrum Master’s job involves supporting the team in adopting and adapting to Scrum practices. Their expertise and leadership are key to maximizing productivity and fostering a collaborative Agile environment.

Role and responsibilities of a Scrum Master

In a nutshell, the Scrum Master is a servant-leader who makes sure the team effectively uses Scrum methodologies for their projects. But, of course, there's a lot more under the hood. Here's a breakdown of what a Scrum Master does:

  • Ensures Scrum principles and practices are correctly understood and applied
  • Facilitates Scrum events (Daily Scrum, Sprint Planning, Sprint Review, and Sprint Retrospective)
  • Removes impediments that hinder the team's progress in the project
  • Encourages the team's self-organization and cross-functionality
  • Shields the team from outside interruptions and distractions
  • Helps the team create high-value products through clear and concise Product Backlog management
  • Collaborates with the Product Owner, especially on backlog refinement and management
  • Promotes a culture of continuous learning and improvement within the team
  • Facilitates communication and collaboration among the team and stakeholders

How does the Scrum Master work with other roles?

Scrum Masters are the lynchpin that holds the team together in the Scrum framework. They work closely with each team member, including developers and product owners, ensuring everyone understands their responsibilities and can perform their best.

The Scrum Master also partners with the Agile Coach, taking their guidance to translate the Agile vision into tangible Scrum practices. They also collaborate with stakeholders, facilitating communication between them and the team to ensure a shared understanding of product goals and progress.

The differences between an Agile Coach and Scrum Master

Having introduced our two Agile transformation champions, it's time we explored how they differ from each other. Even though Agile Coaches and Scrum Masters work towards the same goal - a successful Agile transformation - they do so in distinct ways and with different areas of focus.

Focus and scope

The Scrum Master tends to have a concentrated focus, their efforts honed in on the team. Their main concern is to ensure Scrum practices are followed meticulously to guarantee efficient project delivery. In essence, the Scrum Master's scope is laser-focused on the team.

In contrast, the Agile Coach casts a wider net. Their perspective transcends teams, as they operate at both the team and the organizational level. Their objective? To foster an Agile culture throughout the organization and to navigate the larger currents of Agile adoption.


When it comes to their roles, the Scrum Master steps into the shoes of a servant-leader, aiding the team in employing Scrum practices and creating a collaborative, high-performing environment.

The Agile Coach, on the other hand, embodies more of a mentor's role. They don't just facilitate but also educate, advising teams and organizations on Agile principles, providing insights to overcome challenges, and stimulating continuous Agile improvement.


When it comes to the tenure of their roles, Scrum Masters are typically embedded in the team for the long haul. They're there throughout the life cycle of the project, serving as an enduring pillar of support and guidance.

An Agile Coach, however, often has a more transient presence. They swoop in when the need for a broad-scale Agile transformation is recognized, then gradually step back as the organization becomes more self-reliant and the Agile culture takes root.


Both roles require a deep understanding of Agile methodologies, but their areas of expertise differ. Scrum Masters are specialists; they have a deep understanding of Scrum practices and guide the team in implementing these to the letter.

In contrast, Agile Coaches are more like generalists. Their knowledge spans across various Agile frameworks, and they have the experience to guide an organization towards the one that suits their needs best.

Organizational impact

In terms of their impact, a Scrum Master's influence is typically felt strongest at the team level. They facilitate Scrum processes, remove roadblocks, and help improve team productivity.

But an Agile Coach can drive change that reverberates throughout the organization. By guiding the cultural shift towards Agile, they help improve cross-functional collaboration, increase adaptability, and cultivate a customer-centric mindset on a larger scale.

Agile Coach vs. Scrum Master: Who Should Guide Your Agile Transformation?

In the great Agile Coach versus Scrum Master debate, there's actually no contest. Why? Because these roles are not in competition, but in collaboration. The ideal scenario in an Agile transformation is to have both an Agile Coach and a Scrum Master, each bringing their unique strengths to the table, each playing their part in steering the transformation ship to the shores of Agile success.

But we also know that resources aren't limitless, and sometimes you might have to make a choice.

If your team is new to Scrum or struggling with Scrum practices, a Scrum Master is the ideal go-to. They will roll up their sleeves and work closely with your team, ensuring Scrum principles are understood and effectively implemented. This helps streamline the day-to-day operations of your team, removing impediments, and nurturing a high-performance, self-organizing Scrum environment.

On the flip side, if your organization is at the start of its Agile journey or facing challenges in scaling Agile practices, an Agile Coach can be a game-changer. They bring the broader Agile expertise you need, working at the team and organizational level to instill the Agile mindset. An Agile Coach helps create a robust Agile culture that boosts collaboration, fosters continuous improvement, and ultimately leads to better customer satisfaction.

Accelerate Your Agile Transformation with AI and

Navigating the landscape of Agile transformation can be an adventure filled with exciting opportunities and daunting challenges. Whether you have an Agile Coach, a Scrum Master, or both in your corner, Spinach is the Agile AI companion you need to supercharge this journey.

Spinach is your AI Scrum Master, that facilitates your scrum ceremonies, takes notes, and follows-up with action items and ticket suggestions based on what you discussed. It even serves as a knowledge base, where any member of the team can leverage meeting discussions to generate stakeholder updates ("What was accomplished this week?") and clarify known questions without distracting engineers ("When will Ticket 1234 be done?")

It enables you to keep a finger on your team's pulse, tracking day-to-day progress, and fostering unity without adding complexity to your workflow. Spinach integrates with all your existing tools. No more juggling multiple tools or drowning in data - just clear, actionable insights to help you reach your goals faster. Directly in your meetings. Directly in Slack. Directly in your ticketing system.

If you're on a mission to become an Agile powerhouse, it's time to power up with There's a whole world of efficient, structured, and engaging Agile meetings waiting for you. Ready to dive in?

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